studio news

106,000 ideas… 2 EFFIE finalists

Our Share an Idea campaign for the Christchurch City Council has reached the finalist stage in not one but two categories of the New Zealand EFFIE Awards. Held in 25 countries on five continents, EFFIE is recognised by advertisers and agencies worldwide as the pre-eminent award in the advertising industry. It’s the only award that focuses on both creative and results, bringing together all the disciplines of a successful marketing program.

The campaign, which kicked off just 10 weeks after the destructive 6.3 earthquake of February 22nd, gathered a remarkable 106,000 ideas in 6 weeks for the Christchurch central city redevelopment plan.