In 2006 we were principle sponsors of the Christchurch Art Gallery’s Cecil Beaton exhibition. Beaton was one of the most prominent glitterati photographers of the 1960’s. To promote the show we created an ambient media teaser campaign, chalking names of celebrities around the city. This was followed with posters of the portraits themselves, supported by names in the gallery’s branded font. The show was a true blockbuster with record numbers attending.