To celebrate 25 years of Cloudy Bay we created a campaign that would enhance the brand profile and reaffirm its leadership position. While 25 years is a long time for a New Zealand wine, it’s just a short breath for more established brands in Europe. For this reason we created a visual identity based on a more timeless concept of ‘connectedness’. This look featured a distinct motif carried across a range of elements, including a 3D collaboration with internationally recognised designer, David Trubridge.