In addition to tweaking the logo, we have created an ongoing advertising campaign for Eastgate Shopping Centre. Knowing that the best way to connect with people is to make them smile, we sought an approach that was simple, uncluttered and most of all – fun. The solution? Dogs. Dogs for Christmas. Dogs for Father’s Day. Dogs for the holidays. The result is advertising as it should be. Entertaining, easy to understand and simple enough to cut through retail clutter.