Goldair needed some fresh energy to stay competitive against a host of new brands and imported goods. We created a brighter, lighter brand identity for the company. Looking into their 25-year history led us to the tag line “Kiwis love their Goldair” (what Kiwi hasn’t owned one of these heaters at some point)? We embraced the heart icon for consumer promotions and designed a clean, modern packaging aesthetic for their extensive product lines.