Our challenge with Jaguar XJS was how to get the attention of high net worth corporates. Time poor and highly discerning, these individuals are bombarded with material from marketers. We had to give them a compelling reason to read and participate, let alone buy. We designed a direct marketing piece that cut through the clutter with simplicity and elegance. Visually compelling images and a ‘less is more’ layout made the car into a hero and offered a taste of the driving experience.