JLM represent over 200 of NZ’s best actors, presenters, MC’s, entertainers and voices. To help facilitate bookings they needed a website where casting directors could access talent information without using up valuable staff time. We developed several key tools to make the site easier to use including a “Shortlist” where directors could save and share their favourites. Furthermore, we made sure content could be accessed by search engines, putting JLM at the top of results list from online searches.