Strategy Design & Advertising


Sectors

Disciplines

The Great Catering Company

The Art of Food

  • silver Silver 2012 Best Awards

The Great Catering Company is one of the market leaders in private and corporate catering. They wanted to position catering as more than just food and service, and portray it as an art form and experience. The identity had to be innovative, contemporary and desirable. Understanding that the preparation of food is an organic and creative process, and its consumption a social activity, we engaged in our culinary art by painting together using different foods to create the visual language. These bold and colourful illustrations are the key visual device unique to the brand and complement their brand philosophy “serving amazing anywhere”. 

Identity & foodmarks
The Great Catering Company GCC-01 The Great Catering Company gcc-02 The Great Catering Company gcc-03 The Great Catering Company gcc-04
brand illustrations
The Great Catering Company gcc-05
Collateral
The Great Catering Company gcc-06 The Great Catering Company gcc-07 The Great Catering Company gcc-08
Sub-brand
The Great Catering Company gcc-09

Contact us

Auckland

Strategy Design & Advertising
2/26 Putiki Street, Arch Hill
PO Box 90068
Auckland
New Zealand

Tel +64 9 360 1994
Fax +64 9 360 0730

Christchurch

Strategy Design & Advertising
Level 2, Strategy House
Cnr Moorhouse Ave & Madras St
PO Box 25100
Christchurch
New Zealand

Tel +64 3 379 8310
Fax +64 3 379 8359

Wellington

Strategy Design & Advertising
Level 4, Strategy House
187 Willis Street
PO Box 6598
Wellington
New Zealand

Tel +64 4 801 0450
Fax +64 4 385 7175

Sydney

Strategy Design & Advertising
2/58 Riley Street, Darlinghurst
Sydney NSW 2010
Australia

Tel +61 2 9361 5088
Fax +61 2 9331 1409

Tokyo

Strategy Design & Advertising
150-0042
World Udagawa Building 7F
Udagawa-cho 36-6 Shibuya-ku
Tokyo

Tel +81 3 6855 7369
Fax +81 3 6855 7030