We developed a fresh, wry set of illustrations for the American on-line apparel company, Threadless (www.threadless.com). Each illustration twists accepted symbols into new interpretations with off-beat humour. The illustrations are drawn by hand before being scanned and rendered digitally to retain their sense of freshness and authenticity. Put to public vote, these illustrations were chosen for print despite heavy competition (the website receives an average of 1,500 submissions per week).