Successful retail brands have to evolve in order to remain relevant to their customers. Kathmandu briefed us to “refresh the brand, align it across the business, reflect the design philosophy and capture the spirit of ‘inspiring adventure’”. Because 95% of the company's sales are of Kathmandu-branded products, creating a logo that could sit well on the product was crucial. Our new, stripped back mark was developed and applied to work across a vast range of applications from billboards to zip pulls.