Strategy Design & Advertising


Sectors

Disciplines

Kathmandu

more than a new logo

  • silver Silver 2012 Best Awards

Successful retail brands have to evolve in order to remain relevant to their customers. Kathmandu briefed us to “refresh the brand, align it across the business, reflect the design philosophy and capture the spirit of ‘inspiring adventure’”. Because 95% of the company's sales are of Kathmandu-branded products, creating a logo that could sit well on the product was crucial. Our new, stripped back mark was developed and applied to work across a vast range of applications from billboards to zip pulls.

brandmark
Kathmandu KMD 1
Core Brand Elements
Kathmandu KMD 2
Brand Application
Kathmandu KMD 3 Kathmandu KMD 4 Kathmandu KMD 5 Kathmandu KMD 6 Kathmandu KMD 7 Kathmandu KMD 8 Kathmandu KMD 9 Kathmandu KMD 10 Kathmandu KMD 11 Kathmandu KMD 12 Kathmandu KMD 13 Kathmandu KMD 14

Contact us

Auckland

Strategy Design & Advertising
2/26 Putiki Street, Arch Hill
PO Box 90068
Auckland
New Zealand

Tel +64 9 360 1994
Fax +64 9 360 0730

Christchurch

Strategy Design & Advertising
Level 2, Strategy House
Cnr Moorhouse Ave & Madras St
PO Box 25100
Christchurch
New Zealand

Tel +64 3 379 8310
Fax +64 3 379 8359

Wellington

Strategy Design & Advertising
Level 4, Strategy House
187 Willis Street
PO Box 6598
Wellington
New Zealand

Tel +64 4 801 0450
Fax +64 4 385 7175

Sydney

Strategy Design & Advertising
2/58 Riley Street, Darlinghurst
Sydney NSW 2010
Australia

Tel +61 2 9361 5088
Fax +61 2 9331 1409

Tokyo

Strategy Design & Advertising
150-0042
World Udagawa Building 7F
Udagawa-cho 36-6 Shibuya-ku
Tokyo

Tel +81 3 6855 7369
Fax +81 3 6855 7030