The famous fashion brand American Eagle commissioned Strategy SET to produce a video to showcase the innovative techniques of FLEX stretch jeans.
As an approach, we proposed a project where dancers would wear the product and perform on the streets of Tokyo to showcase its incredible stretching capabilities. Dancers expressing themselves beautifully with their whole bodies, and flexible Jeans that make that expression possible. Passersby stop and become captivated. The finished video was published on American Eagle's website as their first video work, achieving great success.
