The renowned fashion brand American Eagle asked Strategy SET to create a video to showcase the innovative techniques of FLEX stretch jeans.
As an approach, we proposed a project in which dancers wore the product to showcase its amazing stretching function and performed a dance on the streets of Tokyo. Dancers who express themselves beautifully with their whole bodies, and flexible genes that make it possible. People on the street stop and are fascinated. To the delight of the brand's fan base, the finished video was published on American Eagle's first video on the website and was a huge success.
