In recent years, the total household viewership rating of TV in Japan has been on a downward trend, and while there are calls to "move away from TV", there is a shift from TV to digital content such as watching videos online. CelebTV is a new online media that has been launched to meet this need.
CelebTV
CelebTV Online Content
The main target audience is young women between the ages of 18 and 35, and it provides entertainment information such as fashion, food, travel, culture, music, beauty, etc. in a 3-minute video.
SET is in charge of the entire branding and content production of CelebTV. I understand the admiration for "celebrities" in Japan, and based on that understanding, I do everything from talent booking, direction, filming, editing, etc.
CelebTV produces high-quality videos based on Japan's unique understanding of "celebrities" while having an international SET sense.
