Recently, the total household TV ratings in Japan have been declining, and while calls for 'TV weaving' are being raised, the shift from TV to digital content such as online video viewing is progressing. CelebTV is a newly launched online media platform to meet this need.
CelebTV
CelebTV Online Content
Targeting young women aged 18 to 35, the video offers entertainment information about fashion, dining, travel, culture, music, beauty, and more, in about 3 minutes.
SET is responsible for overall branding and content production for CelebTV. They understand the aspiration for 'celebrities' in Japan and, based on that understanding, handle all aspects of talent booking, direction, filming, and editing.
CelebTV produces high-quality videos based on a uniquely Japanese understanding of 'celebrities' while maintaining an international sensibility for SET.
