By inviting participants to participate in an interesting and competitive campaign aimed at promoting teamwork, we were asked to raise awareness among HSBC's new slogan, "Helps You Unlock The World's Potential", among our employees in Japan.
SET has created an interactive mobile site where trivia quizzes are presented weekly when accessed through five unique anime QR codes. We also created promotional materials for the campaign and additional materials to explain to HSBC staff how to scan QR codes to access mobile addresses.