関節は関節を自然に動かし続けるのに役立つ栄養補助食品です。この製品は、プロミシア社がアルテミシア・アンヌアの抽出物から作っています。プロミシアはストラテジーに、アースレムの物語を共有し、人々に試してもらうためのテレビコマーシャル制作を依頼しました。
Arthrem
TVC goes beyond the small screen
The aim was to increase sales and brand awareness. Strategy looked for its cast within the Arthrem customer base and found real customers that use and love Arthrem, and asked them to share their stories. These inspirational people explained how their lives had been dramatically improved with daily usage of Arthrem. To help the work go further, Strategy created testimonial and still shots that could be used across web and social media channels inNew Zealand and the USA.
