Hei whakanui ake i te mōhiotanga i Tiapanī ki tā rātou hua hou te Versa 2, i mōhio a Fitbit, i roto i te mahi ngātahi me Genero, me hanga e rātou he rangatū o ngā TVCM e hāngai ana ki te mākete. Kāore e tapahia e tētahi whakawāteatanga ngāwari, ā, koinei tētahi o ngā whakamātautau matua e tino mōhio ana a Strategy Tokyo: te urutau i ngā arumoni US mō te mākete Tiapanī mai i te tirohanga reo, ahurea hoki. Hei whakaweto i tēnei, i mahi tahi mātou me tētahi o ā mātou kaiwhakahaere makau, a Pirihi Rudz. I roto i ngā rā e rua, i whakaahuatia e mātau ngā TVCM puta noa i ngā tauwāhi e ono, kotahi tekau mā tahi pūmanawa, me tētahi kurī (he tama tino pai). I te āwhina a tētahi kaituhi hōtuhi reorua, i puta mai he rongoā e pupuri ana i te wairua o te CM taketake, i a mātau e whakauru ana i tētahi tirohanga Tiapanī ahurei hei whakatangi ki ngā kiritaki Hapanihi.
