Neke atu i te 25 tau a Fresh Produce Group (FPG), tētahi o ngā kaiwhakarato hua nui rawa atu o Ahitereiria, kua tukua ki te whakarato i ngā whānau ki ngā hua rākau me ngā huawhenua tino kounga.
I te rironga o Āhia hei arotahi mō te tupu mākete, ka whakatata atu a Fresh Produce Group ki te Rautaki Auaha kia kaua e mau i tō rātou tohu rangatōpū ki tētahi wā hou, engari ki te whakapai, ki te whakarei, me te whakatipu i ā rātou toa kiritaki. I hoahoatia te huarahi katoa a te Rautaki hei whāngai i tētahi 'whare pūkenga', he kitenga nui ake mō te kaweake, me te nui ake o te whakapehapeha i roto i te tīma FPG, i a ia e tautoko ana i ngā whāinga rautaki wā roa a te kamupene i te wāhanga hua tino whakataetae.
He pūrākau pai tā Fresh Produce Group. I te tīmatanga o te Rautaki ki te whakaputa i aua pūrākau, ka taea e mātou te whakarei ake i ō rātou pūwāhi matua o te whakarerekētanga me te hanga i tētahi hononga ā-hinengaro ki ngā kiritaki mā te waihanga i ngā kōrero arokite kaha.
Kei te whakawhanake tonu a Strategy Creative i te tohu FPG puta noa i te nui o ngā hua hua kaihoko.
