I ngā wā katoa i mahi takitahi te Hunter Valley Wine Industry Association me ngā poari Tāpoi Whenua Waina tae noa ki te wā i whakahaua ai a Strategy Sydney ki te whakakotahi i ngā mea e rua i raro i tētahi pūhara whakawhitiwhiti mākete kotahi.
I waihangatia e mātou tētahi hoahoa parani e whakamahi ana i tētahi reo hou me te hoahoa o nāianei me ngā 'tāheke aronga' tae kākano kia ātaahua ake ai te Hunter ki tētahi hunga taitamariki o Poihākena. Ko ngā pānuitanga parani e whakaaturia ana i roto i ngā pukapuka āhua noho, ngā pae o waho, i te ipurangi hoki i roto i ngā momo paetukutuku āhua noho, huatau me ngā kaiwhakahaere.