Ngā Kai Noshu

Challenge

E tū ana i runga i te whata... te papa pakanga whakamutunga

He tino whakataetae te mākete taonga kaihoko tere o Ahitereiria (FMCG). Ko te kī ki te tipu i tēnei taiao uaua ko te arotahi ki te hanga i tō tohu. Ko ngā toa kaha e tuku ana i ngā whakahoki i runga ake i te wawaenga, e āwhina ana ki te waihanga i ngā hua kaha ake, me te tipu mo te wā roa. Tāurua a Noshu Foods, he whakararuraru nui i roto i te kāwai kai matua. I werohia mātau e Noshu ki te waihanga i te tapahi i runga i te whata mā te whakapakari anō i tōna parani me te pōkai, me te whakauru i ōna kiritaki, ki te whakahaere i ngā mahere whakawhānui nui.

Insights

Kia mau tō keke, ka kai hoki

Na te pikinga haere tonu o te mate huka me te pikinga o ngā kiritaki hauora whānui, kua hangaia he hiahia nui mō ngā whiringa hauora, pai ake mōu, otirā ko ngā hua kore huka. I whānau mai a Noshu Foods i tēnei tono, ā, kua waihangatia e ia tētahi pūkenga pono, kaha hoki e whai ake nei me te nui haere o ngā huarahi tipu.

Execution

Tae noa ki te kongakonga whakamutunga

I te mahi tahi me te tīma auaha o Noshu i pokepoke ai mātou i tōna tohu me tōna pōkaitanga ki tētahi puka hōu, hei whakapakari i tō rātou tūnga mārō me te tūnga whakararuraru.

Ko te tikanga o te pōkaitanga hua FMCG e tipu ana, me āta tirotiro ia kongakonga katoa. I puritia e mātou ngā huānga hoahoa pai mōu anake, ngā tae kātoretore, tētahi pūnaha ata hōu me ngā whakaahua ātaahua - ko te hua he hoahoa pōkai tākaro e whakarewa ana, e mā, e ngāwari ana ki te pānui, ā, e hiahiatia ana.

Results

Kei te piki haere

The new brand and refreshed packaging have helped drive expansion into New Zealand, add a new line of ready-to-eat bread products and pick up 200 new independent retailers. He haumaru te kī atu kei te piki haere a Noshu.