He keke tiakarete māeneene me te kirīmi, he parauri fudgy ngohengohe, he keke Funfetti i runga i ngā tauhiuhi tae, he choc pōuri me ngā tōnati rāhipere... Kai te hiakai tonu koe? Kua waihangatia e mātou he parani reka, he pai hoki mōu pēnei i ngā hua huka-kore, gluten-free, iti-warowaihā a Noshu.
Challenge
E tū ana i runga i te whata... Te Papa Riri Whakamutunga
He tino whakataetae te mākete o ngā taonga kaihoko tere o Ahitereiria (FMCG). Ko te kī ki te tipu i roto i tēnei taiao uaua ko te arotahi ki te hanga i tō tohu. Ko ngā toa kaha e tuku ana i ngā whakahoki i runga ake i te toharite, e āwhina ana ki te waihanga i ngā hua kaha ake, me te tipu mo te wā roa. Tāurua a Noshu Foods, he whakararuraru nui i roto i te kāwai kai matua. I werohia mātau e Noshu kia waihanga i te tapahi i runga i te whata mā te whakapakari anō i tōna parani me te pōkai, me te whakauru i ōna kiritaki, ki te whakahaere i ngā mahere whakawhānui nui.
Insights
Tangohia tō keke, kainga hoki
Na te pikinga haere tonu o te mate huka me te pikinga o ngā kiritaki hauora whānui, kua waihangatia he hiahia nui mō ngā whiringa hauora, pai ake mōu, otirā ko ngā hua kore huka. I whānau mai a Noshu Foods i tēnei tono, ā, kua waihangatia he tohu pono, kaha hoki e whai ake nei me te nui haere o ngā huarahi tipu.
Execution
Tae noa ki te kongakonga whakamutunga
Mā te mahi tahi me te tīma auaha o Noshu i pokepokea e mātou tōna parani me tōna pōkaitanga ki tētahi puka hōu, hei whakapakari i tō rātou tūnga mārō me te tūnga whakararuraru.
Ko te tikanga o te pōkaitanga hua FMCG e huri ana, me āta tirotiro ia taipitopito. I puritia e mātou ngā huānga hoahoa pai mōu anake, ngā tae kanapa, tētahi pūnaha ata hōu me ngā whakaahua ātaahua — ko te hua he hoahoa pōkai tākaro e whakarewa ana i te kitenga, he mā, he ngāwari ki te pānui, he rerekē hoki e hiahiatia ana.
Results
Kei te piki haere
The new brand and refreshed packaging have helped drive expansion into New Zealand, add a new line of ready-to-eat bakery products and pick up 200 new independent retailers. He haumaru te kī atu kei te piki haere a Noshu.
