I roto i tētahi nekehanga ki te whakawhānui ake i tōna toro atu ki tua atu i te ao hākinakina adrenaline, ka hapu a Red Bull i tētahi kaupapa toi ā-ao e kiia nei ko Red Bull Curates Canvas Cooler, e whakauru ana i ngā kaiwaiata mai i ngā tāone nui puta noa i te ao.
Ko te rautaki, he pātahitanga roa tōna ki te kamupene inu pūngao o te ao, i mahi tahi me TokyoDex ki te whakarite i tētahi rōpū kaiwaiata e 20 o Tokyo, ā, ka whakauru i a rātou ki te peita, ki te hoahoa rānei i ngā pouaka whakamātao Red Bull.
I whakatuwheratia, i katia hoki te kaupapa ki ngā takahanga taiwhanga i roto i ngā toi ora, pūoro me te mahinga. I hangaia e Strategy me TokyoDex tētahi ataata e whakaatu ana i te pūmanawa o ngā kaiwaiata paetata, ā, ka whakarato i tētahi mōhiotanga ki tētahi wāhanga o te tirohanga toi o Tokyo. I whakahaeretia ngā āhuatanga katoa o te kaupapa, mai i te paetukutuku ki te pāpāho pāpori ki ngā takahanga me te ataata. Mō Red Bull, he angitu te kaupapa ki tētahi papa ahurea kē atu i ngā hākinakina mahi.
