Na te rū whenua i te 22 o Hēpuare 2011 i whakangaro te nuinga o te taone matua o Ōtautahi. Hei waihanga i tētahi mahere whakawhanaketanga tōtika ka whakaaetia e te kāwanatanga, me whai wāhi whānui te Kaunihera Taone.
Nā reira i waihangatia e mātou te ariā kia tiritiri te katoa i tō rātou ariā. I te tuatahi ka puta mai he ingoa hopu ('Share an Idea') me te whakaora i tētahi tuakiri parani kanapa. I mauria e mātou te karere ki te mākete, ā, i waihangatia he paetukutuku hei wānanga mō ngā tāngata ki te whakairi i ō rātou whakaaro. He urupare nui te whakahau, neke atu i te 106,000 ngā whakaaro i tiria i roto i te 6 wiki noa iho.