DDB Sydney asked us to help to plan, prepare, execute and shoot one of the most ambitious projects their client Telstra, had ever undertaken.
Telstra
Rererangi Sushi Telstra
Ka kawea mai e Sushi Plane e 16 ngā toa waimarie ki Tokyo mō ngā rā e rima o ngā whakamātautau kāhua whakaaturanga kēmu Hapanihi, me ngā wheako kotahi kāore i te whakahuatia i roto i tētahi o ngā pukapuka tohutohu. Tērā anō, ka whakamahia e te Rautaki tōna ringa whakanao hei āwhina i te kaiwhakahaere ki te tuhinga i te wheako me te tuku i ngā wāhi pouaka whakaata me ngā wāhi tukutuku hei miramira i te whetū o te takahanga katoa, te waea pūkoro HTC Desire.
I tāia e te rautaki ōna tau wheako ki ngā pūoro me ngā takahanga i Tokyo ki te tuku i tētahi hōtaka e whakapūmautia ana kia whakamīharo. I rere mai i ngā takahanga ahurea tūturu pēnei i te whawhai hoari ki te ao pakiwaituhi o te ahurea pahū o Tokyo. I uru te tīma wheako Rautaki ki te whakarite i ngā takahanga ki ngā taipitopito iti rawa, te whakamahere i ngā wero Augmented Reality, ngā wāhi tāpui, ngā hōtēra, ngā wharekai me ngā waka. Anō hoki, i mauria mai e Strategy tētahi tīma o ngā tohunga whakanao tino pai o te taone ki te hoahoa i ngā huinga, ngā kākahu, me ngā taonga, me te āwhina ki te kopere i te katoa o te whakanaotanga.
He tino angitu te Sushi Plane. I pupuhi ngā kaiuru me ngā kiritaki i ngā mea katoa i mahia e rātou, i kite hoki, ā, ahakoa poto, ka whakahokia e te hunga whakarongo ki Ahitereiria he tirohanga mīharo ki tētahi taha kāore i kitea i te nuinga o Tokyo.