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Driving brand awareness

New Zealand’s largest nationally owned rental fleet, Apex is well known among overseas visitors yet few Kiwis have heard of them.

To drive national awareness, Apex briefed us to create a TVC that would capture the essence of this quintessential Kiwi company. Working with award-winning writer Jeremy Taine, we developed an ad that tells the story of coming home – a theme close to the heart of almost every New Zealander.