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My Food Bag

It’s in the bag

My Food Bag is a new business that delivers fresh ingredients and delicious recipes to subscribers homes every week, taking the pain away of what to cook for dinner each night.

It is a convenient, innovative and deliciously healthy product. We created a simple self-explanatory identity that resonates with busy people in their 30s. Conveying a sense of simplicity and convenience, while telling the story of seasonal produce through an evolving colour palette.

Brand identity

Seasonal colour palette

Brand illustrations

Recipe folder

Recipe cards

Business cards