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Te Awa

A river runs through

The cultural significance of the nearby Waikato River gave us the inspiration for the name Te Awa – ‘The River.’ As the newest addition to The Base shopping complex in Hamilton, Te Awa is also New Zealand’s largest mall.

Our brief from Tainui Group Holdings was to create a stronger and more contemporary identity. We achieved this by using the Niho Taniwha symbol across all elements of the Te Awa identity to give the mall a distinctive feel while maintaining important cultural links to the region.

Te awa shopping mall