Walk into any supermarket and you’ll encounter an ever escalating battle for your attention in the crowded beer chiller. With over 200 craft breweries now operating in New Zealand, beer packaging is becoming increasingly brighter, bolder and wackier, vying to get noticed by craft beer aficionados on the lookout to try something new.
Rather than shout louder, our goal was to start a new conversation, telling a unique story that couldn’t be ignored.
A brand with a split personality that’s twice as good. Each expression of the brand is designed to reflect the dichotomy of two opposing but complementary personalities. It’s the best of both worlds – the tried & true regular brews and the experimental, taste testing concoctions. The aim is for the two characters to always combine to tell a greater story.