When the Tokyo headquarters of US-based real estate giant CBRE moved into a new office in September 2014, TokyoDex was asked to put the finishing touches on the beautifully designed "workspace of the future."
CBRE
CBRE, "The Future of Workspace"
Instead of filling the blank walls of our office with framed artwork, we decided to assemble a team of three artists to paint a powerful contemporary mural directly on this large canvas. Of course, SET also mobilized to film the entire process and create a video that allows the viewer to take a virtual tour of this amazing space.
Results: Visitors see the office murals and get the image that CBRE is a progressive company that can bring a new wind to the real estate market. The behind-the-scenes documentary has also garnered tens of thousands of clicks so far, which has been very useful as a tool for rebuilding the company's brand.
