When CBRE, a US-based real estate giant, relocated its Tokyo headquarters to a new office in September 2014, TokyoDex was asked to add the finishing touches to the beautifully designed "workspace of the future."
CBRE
CBRE: "The Workspace of the Future"
Instead of filling the bare office walls with framed artworks, we arranged a team of three artists to paint powerful contemporary murals directly on this vast canvas. Of course, we also mobilized SET to capture every step on video and produced a video that allows viewers to participate in a virtual tour of this wonderful space.
Results: Visitors see the office murals and come to see CBRE as a progressive company capable of bringing new energy to the real estate market. Additionally, the making-of documentary has garnered tens of thousands of clicks so far and has been extremely helpful as a tool to rebuild the company's brand.