When CBRE, a US-based real estate giant, relocated its Tokyo headquarters to a new office in September 2014, TokyoDex was asked to add the finishing touches to the beautifully designed "workspace of the future."
CBRE
CBRE: "The Workspace of the Future"
Instead of filling the bare office walls with framed artworks, we assembled a team of three artists and decided to paint powerful contemporary murals directly on this large canvas. Of course, we also mobilized SET, capturing every step on video so that viewers could participate in a virtual tour of this wonderful space.
Result: Visitors see the office murals and come to see CBRE as a progressive company capable of bringing new energy to the real estate market. Additionally, the making-of documentary has garnered tens of thousands of clicks so far and has been extremely helpful as a tool to rebuild the company's brand.