CBRE, the workspace of the future

Instead of filling the pristine walls of our office with framed artwork, we decided to have a team of three artists to paint a powerful contemporary mural directly on this large canvas. Of course, we also mobilized SET to capture all the processes on video and create a video that allows viewers to take part in a virtual tour of this wonderful space.

Results: Visitors will see the mural in the office and have the image that CBRE is a progressive company capable of creating a new breeze in the real estate market. The making-of documentary footage has also garnered tens of thousands of clicks so far, which has been very useful as a tool for rebuilding the company's brand.