Based on a request to demonstrate the fuel efficiency and excellent environmental performance of MINI Japan's diesel vehicles, we challenged ourselves to see if a single diesel tank could reach MINI's headquarters in Tokyo to Lake Towada in Aomori. The entire journey covered 683 km.
Motor journalist Tatsuya Kushima test-drove the entire route and captured the entire experience on video. This project was shot entirely in 4K, marking a significant technical advancement for Strategy SET. In Aomori, we utilized the groundbreaking drone DJI Ronin to capture aerial and dynamic movements on a low budget. By utilizing drones, we were able to produce authentic and sophisticated commercials while keeping costs low.
