Under the direction of Daniel Rosen, the general manager of the creative art group TokyoDex, SET will fully produce the PV for the newly opened Hotel Ibis in front of Shinjuku Station.
Based on the "HappySleepPillow" concept, an innovative photo wall campaign was launched on social media sites. In addition, campaign participants will win various benefits by lottery, showing the new possibilities of PV and online inmedia.
