Under the direction of Daniel Rosen, head of the creative art collective TokyoDex, appointed by Eatcreative, SET fully produced the PV for the newly opened Hotel Ibis in front of Shinjuku Station.
The original "Happy SleepPillow" concept launched an innovative photo wall campaign on social media sites. Additionally, campaign participants were selected by lottery to win various benefits, demonstrating new possibilities for PV and online media.
