A music festival held in Niigata and Sado, "Earth Celebration (EC)". This event, organized by the Japanese drum group "Kodo", attracts many participants from all over the world every year.
However, due to the impact of the Great East Japan Earthquake that occurred in March 2011 and the subsequent nuclear accident, the number of tourists from overseas and foreigners living in Japan has decreased significantly. In order to attract tourists to Japan, Kodo and the think tank organization "SCOP" approached SET Japan and promoted it to the world through social media. The first attempt was made to live stream the festival, and more than 12,000 unique viewers were recorded. It became a hot topic on Facebook and Twitter, and when European viewers tweeted, "I'm watching the live broadcast while having breakfast!", the concert audience said, "I'm going to give you all from Japan!" There was also an exchange such as returning.
