Proposed by Search & Search Fallon Tokyo, we produced a presentation video for the Lexus Global competition within a constraint of just 20 hours.
We found a freestyle violinist and beatboxer, composed and filmed the music, combined it with footage of cars, and successfully won the competition. The video for the performance was commissioned by a world-renowned composer, who wrote a song fitting to express the innovation and grandeur of Lexus hybrid technology, casting Japan's top beatboxer AFRA and the dynamic violinist May. Filmed in a music studio using RED Epic cameras, the two performers were seasoned with car footage and stylish motion graphics. The finished footage was completed on a grand scale beyond imagination, and was seen worldwide alongside Lexus's global campaign.
