Red Bull is content marketing. They plan events and share them with a lot of people in their media.
As part of its content marketing strategy, Red Bull has been hosting world-renowned music workshops and festivals called the Red Bull Music Academy for 15 years. The 15th edition will be held in Tokyo. During the day, private lectures for young artists and producers were held, and in the evenings, music events were held, where young artists enjoyed performing alongside top artists in the industry. As the official production partner of Red Bull Japan, Strategy SET was the co-producer of various outdoor events over the course of five weeks, as well as the lead producer of indoor coverage.
