The major earthquake on February 22, 2011, caused devastating damage to Christchurch city center. To develop an effective reconstruction plan that is easier for the Australian government to approve, the city council decided to widely encourage citizen participation in the planning process.
So, we came up with a concept to solicit ideas from everyone. First, we came up with the striking name "Share an Idea" and gave it a bright and colorful brand identity to shape it. Based on this concept, we launched a website and created a bulletin board where people could post ideas. The campaign received a huge response, gathering over 106,000 ideas in just six weeks.
