TCVB x National Geographic

Old Meets New Travelers in TOKYO

In 2017, the Tokyo Metropolitan Government and the Tokyo Tourism Foundation launched a campaign called Tokyo Tokyo, which combines the traditional aspects of Tokyo with the current state-of-the-art city.

For this project, FOX's National Geographic Hong Kong office was contracted to produce five video series, and Strategy SET was selected as the production partner in the country.

For this project, we filmed 50 videos over 10 days in collaboration with talented people from each region, discovering many unique Tokyo attractions that had not received much attention before. Along with our outstanding understanding and network of regions and cultures, we have created stories that feature modern aspects such as innovative gastronomic culture, floating bonsai, and VR sports, from traditional aspects such as Tokyo's tea ceremony, flower arrangement, and geisha culture. The finished film was an exploration video that conveyed the charm of Tokyo to the fullest, and was broadcast on FOX's National Geographic channel in Europe, North America, Australia, Asia, and Africa around the world.