Telstra Sushi Plane

"Sushi Plane" invites 16 winners to Tokyo for five days, where they take on challenges inspired by a unique Japanese game show and experience unique experiences not found in guidebooks. Additionally, SET's production team filmed the event and produced spot commercials for TV and web highlighting the event's star smartphone, the HTC Desire.

SET leveraged their many years of experience in music and events in Tokyo to create a travel plan that was truly moving. These included a wide range of events, from traditional cultural events like swordsmanship to manga worlds introducing Tokyo's pop culture. SET's experiential event planning team planned this project down to the smallest detail, considering the challenges of a reality show, and handling everything from booking venues, hotels, restaurants, and transportation options. Furthermore, SET gathered some of Tokyo's top art production experts to design sets, costumes, props, and naturally, handled all the filming and editing.

From a planning and production perspective, Sushi Jet was an overwhelming success. Both participants and clients were impressed by everything they saw, and although the TV commercial was short, it allowed Australian viewers to see an interesting side of Tokyo that they usually don't see