Telstra Sushi Plane

"Sushi Plane" invites 16 winners to Tokyo for five days to take on challenges inspired by a unique Japanese game show and experience something unique not found in guidebooks. Additionally, SET's production team filmed the event and created spot commercials for TV and web that highlighted the event's star smartphone, the HTC Desire.

SET leveraged many years of experience in music and events in Tokyo to create a travel plan that is sure to impress. These events ranged widely, from traditional cultural events like swordsmanship to manga worlds showcasing Tokyo's pop culture. SET's experiential event planning team planned the project down to the smallest detail, considering the challenges of the reality show and handling everything from booking venues, hotels, restaurants, and transportation. Furthermore, SET gathered some of Tokyo's top art production experts to design sets, costumes, props, and naturally, handled all filming and editing.

From the planning and production perspective, Sushi Jet achieved overwhelming success. Both participants and clients were moved by everything they saw, and although the TV commercial was short, it allowed Australian viewers to see an interesting side of Tokyo that they usually don't see