Telstra Sushi Plane

"Sushi Plane" invites 16 winners to Tokyo for five days to take on Japan's wacky game show-style challenges and have a unique experience that is not listed in guidebooks. The SET production department also filmed the event and produced a spot commercial for TV and web highlighting the HTC Desire smartphone, which is the star of the event.

SET leverages its many years of experience in music and events in Tokyo to create an unmistakable travel plan. It ranged from traditional cultural events such as swordsmanship to the world of manga that introduced Tokyo's pop culture. SET's experiential event planning team planned this project down to the smallest detail, thinking about the reality show's challenges, and even booking venues, hotels, restaurants, and transportation. In addition, SET brought together some of the best art production experts in Tokyo to design sets, costumes, props, etc., and of course, did all the photography and editing.

In terms of planning and production, Sushi Jet was an overwhelming success. Both the participants and the client were impressed by everything they saw, and although the TV commercial was short, it showed Australian viewers an interesting side of Tokyo that they don't usually see