Yohei Fukuda, a shoemaker from Yohei Fukuda, had already established himself in the Japan market and was looking for new ways to reach international customers.
To reach a wider range of customers, they decided to create an original video that would convey the goodness of the brand. By distributing this video, the plan was to maximize the opportunity to be featured by online fashion media. Strategy SET first had a good discussion about the goals of the "Yohei Fukuda" brand, and from there, they focused on capturing the essence of Yohei Fukuda as a shoemaker and designer in the video, and created a short film. After the release of this short film, it was watched by many people, and was featured in the fashion and culture magazine "THE NEW ORDER MAGAZINE" and the web magazine "poweredby.tokyo", and now the "Yohei Fukuda" brand is widely known in the French market.
