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I haere mai a David Clouston ki Strategy Creative me te wero ki te whakawhanake i tētahi waina hou e whakaputa ana i te tapahi hei whakarewa i ana waina toa ki ngā mākete o Ahitereiria me Amerika.

I whakaritea ki te waihanga "ehara i te mea he waina anō anō" i tangohia e mātau he tohu mai i te ao o te ahua rangatira me ngā kākahu mahi tuku iho. I hangaia e mātau tētahi tohu tino mōkito i runga anō i tētahi moko tohu kupu ngāwari. Hei whakarewa i te parani, i hoahoatia e mātou tētahi pukapuka titiro nui rawa, ngā mōkī koha putanga whāiti, me ngā kākahu parani.

I a mātou e kōrero ana ki te tīma o Clouston & Co, i huraina e mātou tētahi hītori whānau taonga (me te tipuna matua o Rawiri i haere mai ki Aotearoa neke atu i te kotahi rau tau ki muri). I tohutoro mātou i tēnei taonga tuku iho kaha mā te whakamahi i ngā whakaahua pūranga i te taha o ngā whakaahua whenua o te rohe o Marlborough. Ehara i ngā tuhipoka whakamātau tūturu, i whakamahia e mātou tēnei whakaahua hei waihanga i tētahi pukapuka titiro nui rawa e kōrero ana i te pūrākau me te mahi i muri i ngā waina.

I whakarewaina e te tīma o Clouston & Co te parani hou i tētahi whakaaturanga hokohoko waina i New York City ki ngā urupare tino pai. Kua whakamihitia te parani mō tōna ātaahua mārō me te mā e tū mai ana i te turituri i te mākete waina. Kua whakaritea ngā mea katoa kia whakarewaina e te waina i te iwi whānui i te US me Ahitereiria ā muri ake nei i te tau 2018.

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