Lighthouse Wine Company approached Strategy Creative to help them introduce a new wine brand called 'Long Harbour'. The name Long Harbour was in reference to Akaroa (where they are based), which roughly translates to 'long harbour' in Māori.
Mā te moko o Lighthouse Wines e hāngai ana ki tētahi tirohanga kanohi manu o te Whare Rama o Akaroa, mō Long Harbour i whakatau mātou ki te tango i tētahi tirohanga kanohi manu o Akaroa anō. I kitea e mātou ina tirohia mai i runga, kei runga te whanga o Akaroa i tētahi koki 45 waeine e tata ana ki te tino tika. I tangohia e mātou tēnei koki motuhake, ā—mā te tango i ngā tohu arokite mai i ngā haki moana—i whakaurua hei waihanga i tētahi pūnaha whakairoiro kaha mō te parani. Mā te wehe i te ingoa parani puta noa i te wehewehe, i hoatu te pūnaha puta noa i ngā pōkai me ngā rawa parani; tae atu ki ngā tapanga, ngā pouaka, me tētahi whārangi taunga tukutuku māmā.
