I June 2014 ka tīmata te Canterbury Medical Research Foundation (CMRF) ki te rangahau i te āhua o tōna whakaaturanga i a ia anō, i roto, i waho rānei. I whakahaeretia he rangatū o ngā uiuinga whai pānga, ā, i whakamahia ngā kitenga i whiwhi hei whakatū anō i te CMRF i roto i te mākete.
Ka whakamahia e te tuakiri tāmata tētahi pūrere moko motuhake me te momotuhi mārama kia kitea ake ai te whakahaere. Ko te tūtohu, 'Research Saves Lives' e whakahaere ana i te karere ki te kāinga me te whakamārama i ngā mea e tohu ana a CMRF.
The CMRF filiary, New Zealand Brain Research Institute needed to be both aligned and differentiated from CMRF. I tutuki tēnei i a mātou mā ngā mea ngātahi i roto i te pūrere moko me te momomomo, i te wā e mārama ana te wehe i ngā tae taumira i ngā rōpū e rua. Kua hoatu te āhua me te rongo hōu puta noa i ngā taurangi pūkenga katoa tae atu ki tētahi whakahau pānuitanga whānui me ngā hongere i te tā, i te mamati, i waho hoki e hua ana i te nui o te mōhiotanga tūmatanui.
