"He tuakiri i whakawhiwhia e nga hōpua wera - i hangaia e rātau te moko kia 60ft te whānui i runga i te one, ka rarangatia puta noa i te whare hou, ā, ka waiho hei kokonga o tā rātou pūnaha waitohu."
Ko te Hot Pools hou he wāhanga matua o te Kaupapa Whakatupuranga Hou o New Brighton. I uiuia ngā tāngata me ngā hapori o New Brighton puta noa i te tukanga tohu. Matapopore developed a cultural narrative for the New Brighton Regeneration Project as well as the cultural design intent for the Hot Pools. He Puna Taimoana (the pools by the sea), was the name gifted to the project by Matapopore Trust. We commissioned research to provide us with important insights of our key audiences and integrated this as we created a dramatic and uplifting brand story for He Puna Taimoana that weve together our bicultural history, the physical place, and elemental feel of the location to introduce and connect this exciting complex to the region.
Execution
Ko te hoahoa moko e hua ana e whakaata ana i ngā ngaru o te moana i te takutai – e tūtaki ai te whenua ki te moana me te whakakotahi i ngā huānga. Ko ngā raina raranga e whā e tohu ana i te wai, i te one, i te hapori me te raranga. He tohu hei raranga i ngā mea katoa me tētahi pūrere arokite ka taea e mātou te whakamahi hei here i te parani. Kāore mātou i pīrangi ki te whakakaha i te whare me te tauwāhi whakamīharo, nā reira i rarangatia e mātou puta noa i te whare i runga i ngā tohu me te kimi ara, ā, ka tapahia ki roto i ngā ipu para.
Hei whakaora anō i te kōrero parani, i waihangatia e mātou tētahi ataata i pērā tonu — i kōrerotia te pūrākau o te parani me te whakakotahitanga o ngā huānga.
Ko ngā whetū o te pikitia ko Pita Donnelly - te kaiwaiata kirikiri o New Brighton, kua haere ināianei - me Jeremy Lillico, tētahi atu kaiwaiata paetata e mau ana i ngā whatumanawa mai i a Pita. This story weaves in elements that make up the Hot Pools (people, place and experience intertwining) and threads that with a central narrative of the kid's encounter with the artists and the community coming together in the pools.
I tāpiritia tēnei ki tētahi whakahau pānuitanga. For this we wanted to showcase the emotional response that this facility would get from the community. I waihangatia e mātou tētahi huinga kāhua me te kaupapa ngaru matua. I whakamahia e mātou ngā tauira e tohu ana i ā mātou taupori matua e whā. Kātahi mātou ka kōwhiri i ngā kikorangi e tohu ana i ngā tae rerekē o te wai.
Results
Ahakoa te whakarewatanga o te poutāpeta covid, he tino mīharo ngā hua:— Kua tirohia te ataata kōrero parani neke atu i te 19,500 ngā wātū katoa mō te whakatuwheratanga (Queen's Birthday Weekend) i tāpuia, i hokona hoki – i roto i te 6 haora.— E 213,000 ngā toronga ahurei o te paetukutuku, ā, kua hokona ngā Puna mō te 12 wiki i roto i te haupae. Nā te nui o ngā waka ki te paetukutuku me ngā tāpuitanga, ka takaware te kiritaki i te whakahau 'whakarewa' tuihono.— Ūnga manuhiri 75,000, hua 82,690 manuhiri— ūnga paetukutuku 1 miriona, hua 1.5 miriona tirohanga whārangi — ROI ūnga $5. Tūturu $29.
