"He tuakiri i whakawhiwhia e ngā hōpua wera - i hangaia e rātou te moko kia 60ft te whānui i te one, ka raranga puta noa i te whare hou &, ka waiho hei kaupapa o tā rātou pūnaha waitohu."
Ko te Hot Pools hou he wāhanga matua o te Kaupapa Whakatupu Hou o New Brighton. I uiuia ngā tāngata me ngā hapori o New Brighton puta noa i te tukanga tohu. I whakawhanakehia e Matapopore tētahi kōrero ahurea mō te New Brighton Regeneration Project me te whāinga hoahoa ahurea mō ngā Hot Pools. He Puna Taimoana (the pools by the sea), was the name gifted to the project by Matapopore Trust. We commissioned research to provide us with important insights of our key audiences and integrated this as we created a dramatic and uplifting brand story for He Puna Taimoana that weve together our bicultural history, the physical place, and elemental feel of the location to introduce and connect this exciting complex to the region.
Execution
Ko te hoahoa moko hua e whakaatu ana i ngā ngaru o te moana i te takutai – e tūtaki ai te whenua ki te moana me ngā huānga e whakakotahi ana. Ko ngā raina raranga e whā e tohu ana i te wai, i te one, i te hapori me te raranga. He tohu hei raranga i ngā mea katoa me tētahi pūrere arokite ka taea e mātou te whakamahi hei here i te parani. Kāore mātou i pīrangi ki te whakakaha i te whare whakamīharo me te tauwāhi, nā reira i raranga mātou puta noa i te whare i runga i ngā tohu me te kimi ara, ā, ka tapahia ki roto i ngā ipu para.
Hei whakaora anō i te kōrero parani, i waihangatia e mātou tētahi ataata kātahi anō ka mahi i tēnā — i kōrerotia te pūrākau o te parani me te pēhea o te whakakotahitanga o ngā huānga.
Ko ngā whetū o te pikitia ko Pita Donnelly - te kaiwaiata kirikiri o New Brighton, kua haere ināianei - me Jeremy Lillico, tētahi atu kaiwaiata paetata e tango ana i ngā whatumanawa mai i a Pita. Ka raranga tēnei pūrākau i ngā huānga e hanga ana i ngā Hot Pools (ngā tāngata, te wāhi me te wheako e tuitui ana) me ngā miro me tētahi kōrero matua o te tūtakinga a te tamaiti ki ngā kaiwaiata me te hapori e huihui ana i roto i ngā hōpua.
I tāpiritia tēnei ki tētahi whakahau pānuitanga. Mō tēnei i hiahia mātou ki te whakaatu i te urupare ā-hinengaro ka whiwhi tēnei whare i te hapori. I waihangatia e mātou tētahi huinga kāhua me te kaupapa ngaru kī. I whakamahia e mātou ngā tauira e tohu ana i ā mātou taupori matua e whā. Kātahi mātou ka kōwhiri i ngā kikorangi e tohu ana i ngā tae rerekē o te wai.
Results
Ahakoa te whakarewatanga o te poutāpeta o te covid, he tino mīharo ngā hua:— Kua tirohia te ataata kōrero parani neke atu i te 19,500 ngā wātū katoa mō te whakatuwheratanga (Queen's Birthday Weekend) i tāpuia, i hokona atu – i roto i te 6 haora.— E 213,000 ngā toronga ahurei o te paetukutuku, ā, kua hokona ngā Puna mō te 12 wiki i roto i te haupae. Nā te nui o ngā waka ki te paetukutuku me ngā tāpuitanga, ka takaware te kiritaki i te whakahau 'whakarewa' tuihono.— Ūnga manuhiri 75,000, hua 82,690 manuhiri— Ūnga paetukutuku 1 miriona, hua 1.5 miriona tirohanga whārangi — ūnga ROI $5. $29 tūturu.
