Ina hiahia tāmata tētahi parani me te hītori 100 tau, tērā tonu tētahi uauatanga: me whakataurite te hoahoa i te tika o te parani o nāianei me te hiahia ki te whakahou.
Koia tonu tērā te āhuatanga i tonoa ai mātou ki te rutu mō Naylor Love — tētahi o ngā kamupene hanga nui rawa o Aotearoa e whakataki ana i ōna pakiaka ki te tau 1910 i Dunedin. E mōhiotia ana rātou mō tō rātou whakawhirinakitanga, whakawhirinaki me te whakaaro whakamua – nā reira he mea nui kia mau tonu ēnei painga i a mātou e whakawhanake ana i tō rātou waitohu.
Our brief was to lift Naylor Love's profile, enabling them to expand their business across Aotearoa through a consistent and modern brand system that clearly articulated their story.
I tīmataria e mātou te kaupapa mā te hanga i tētahi mōhiotanga hōhonu ki te umanga – e kōrero ana ki ngā kaimahi neke atu i te 150, te tīma whakahaere, me ngā kiritaki. I kitea e mātou he mea nui te whakaatu a Naylor Love hei whakaaro whakamua, he pono hoki.
Hei whakatutuki i tēnei, i whakangāwari, i whakahou hoki mātou i te reo arokite o te parani. I waihangatia e mātou tētahi rerehua hoahoa māmā, mō te taupānga puta noa i ngā waka waka, kāri pakihi, pane reta, tuhinga, pānuitanga, me ētahi atu taurangi.
