The Lopdell Precinct is an arts and cultural development located in Titirangi. At its heart is West Auckland's premier art gallery, formerly known as Lopdell House Gallery. Strategy was approached to re-brand the gallery, to reflect its contemporary vision and place within the precinct.
Following a consultative process that included strategic workshops with key stakeholders from the Arts and the community, the name 'Te Uru' was established – having local and cultural significance and a story that was distinctive. For local iwi, it is the wind with the greatest mana and power, so the name was kindly gifted by Te Kawerau a Maki.
Ko te whakairoiro, ko te hau e whakaaturia ana e te momotuhi tiaro matau, tītaha hoki (e haere mai ana i te uru) e hoatu ana i te parani he āhua hau, hihiri hoki. Ko te glyph i raro i te tohu kupu e tohu ana i ngā Awhe karapoti me te hanga ā-ari i tētahi hanga W e tohu ana i te Hau Uru me Waitakere.
I tūtohutia e te rautaki te tā i ngā tae parani mai i ngā atahanga karapoti, (tae atu ki te whakaahua o te toi anō) ngā atahanga parani rānei e tohu ana i te Taiwhanga. Ehara i te whakawhāiti i te parani ki tētahi tae kotahi – pēnei i te toi me te hoahoa, kāore he tepe o te papatā tae parani.
