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Creating a bespoke retail identity

An independent retailer, BikeRight uses precision technology to find and fit people to bikes.

When asked to develop the visual identity for the business, we took the idea of precision and translated it into a simple, classic look. Bold type, a double chevron symbol and strong yellow/black/silver colour palette give the store a confident look that can stand the test of time among a pack of racy, of-the-moment competitors.


Logotype & colour palette

Brand imagery