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Cloudy Bay – 25 Year Campaign

Connecting the years

To celebrate 25 years of Cloudy Bay we created a campaign that would enhance the brand profile and reaffirm its leadership position.

While 25 years is a long time for a New Zealand wine, it’s just a short breath for more established brands in Europe. For this reason we created a visual identity based on a more timeless concept of ‘connectedness’. This look featured a distinct motif carried across a range of elements, including a 3D collaboration with internationally recognised designer, David Trubridge.


Light weave series