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Cloudy Bay – Brand Imagery

Worth a thousand words

We were commissioned to create a brand image to give life to Cloudy Bay’s positioning line, ‘Discovery is in our nature’.

Destined to be used by retailers around the world, the image had to be unique to the winemaker and resonate with both local and overseas consumers. The challenge was to capture the feel of Cloudy Bay and let the brand, rather than the product, to take centre stage.

Brand imagery

Print advertising