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Cloudy Bay – Te Koko

Bringing a legend to life

Cloudy Bay’s premium Sauvignon Blanc, Te Koko, needed packaging that would help it stand above the crowd.

We sought inspiration in the rich heritage of the area, telling the story of legendary explorer Kupe with a pattern representing the ripples left by his canoe. Our design was so well received by Cloudy Bay’s parent company in Paris that it was fast-tracked to market in six months, instead of the anticipated 18 months for new brand developments.



Print detail - thermographic pattern and type


Brand imagery

Media release