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Mini Japan

Mini & Alexa Meade

Mini Cooper is not a car company that follows the pack. To add a "not normal" twist to a promotional event they brought artist Alexa Meade all the way from the United States to create her unique “paintings.”

Strategy produced a mini-documentary, in the studio and on-location in the heart of busy Shibuya, showing how Alexa takes the 3 dimensional world and turns it into a 2 dimensional “canvas.” The only way to believe it is to see it. Which a lot of people did on the Mini Japan website and globally on their hosted YouTube page.