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Red Bull Music Academy

Content king

Red Bull is the undisputed king of content marketing. They create events, capture and share them using their own media channels.

For 15 years, Red Bull’s juggernaut of a content marketing strategy has included the world-travelling series of music workshops and festivals, known as Red Bull Music Academy. For its 15th edition, RBMA came to Tokyo to put on a series of private lectures during the day for a very select group of up-and-coming young artists and producers. At night, a series of public music events featured the young artists performing alongside top industry professionals. As an official production partner of Red Bull Japan, Strategy was the lead producer on all indoor coverage of the Academy and co-producer for a variety of the outside events held over the course of five weeks.