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Strategy & Christchurch Art Gallery

A 15 year creative partnership

Our partnership with Christchurch’s civic gallery began over fifteen years ago when it was still the Robert McDougall Art Gallery. It was an expression of our passion for the arts and an acknowledgement of the value that the Gallery brought to the local community and economy – something we will always feel strongly about. When the Robert McDougall closed in 2002 we were given the opportunity to create a brand identity for the new Christchurch Art Gallery Te Puna o Waiwhetu, which opened in 2003. 

The Gallery has played host to a number of high profile international exhibitions over the years. Strategy developed the creative concepts and executions for these exhibitions, creating campaigns that helped to drive record attendances. 

Strategy also has a long relationship with the Gallery’s quarterly Bulletin magazine. In 1998 we created a hugely successful new design for the magazine. And five years ago we totally redesigned the format and style of Bulletin. Since the Christchurch earthquakes and the closure of the Gallery building, Bulletin has been one of the Gallery’s primary means of communication with the public. In recognition of the increasingly digital landscape, we developed Bulletin into an iPad application.

Our passion for the arts and the value they bring to the local community is undiminished and we will continue to support emerging talent.

Brand identity


Bulletin, original and updated designs

Bulletin ipad