5,000+ delegates, 7 campaigns, 2 cities, 1 agency. TEDx has a well earned reputation for hosting thought-provoking events for passionate thinkers. They approached Strategy in 2015 in need of a creative partner that could push the brand further. We were more than happy to take on the challenge.
Each year TEDx is built around a theme which influences the entire event experience including the speakers, performers and activities. Working under the umbrella TED brand, we needed to develop an agile design solution that could adapt to the unique theme for each season.
Any idea worth spreading starts with a curious thought. A provocative question that can’t be ignored. Drawing on this innate human need to seek answers, we developed a suite of distinct, yet cohesive promotional campaigns built around a defining curious question.
We used provocations to push the thinking further. With each new question, we developed new responses. They impacted our use of language, graphics and media. They led to experimental forms of communication and game changing collaborations. But most importantly, they made people stop, think and engage with the TEDx message.