In 2002, Christchurch Art Gallery Te Puna o Waiwhetu rebranded the museum.
The brand identity needed to be punchy, but not so blurry that the exhibition or the work would be hazy. In order to achieve these two points at the same time, we developed a design centered on custom-made fonts. Depending on how the letters are combined, we thought of hundreds of patterns of letters and ligatures so that they look traditional and very expressive. This approach paid off, and a brand that still feels fresh 10 years later.
